Movie -THE TRUE COST – Cheap clothes wreak havoc on the planet 

That’s it, we are now aware that we need to have an eco-responsible behavior. Should we still have any doubt, the results of the last European elections have clearly shown it, we are more and more careful to protect our planet and to respect the humanity.

We support employees who defend their rights, we admire Greta Thunberg whose strike for the climate has had an immediate European impact, we sort our waste, the share of organic in our eating has increased significantly, we ban the plastic, and we scold the polluters.

We could be proud of the evolution of our behaviors.
However, we are still far from the mark, and the film “The true cost” directed by Andrew Morgan, shows the considerable damages caused by our fierce consumerist appetite.

On April 24, 2013, more than 1,000 women workers died and 2,000 were injured in the collapse of Rana Plaza in Bangladesh because six textile companies had crammed into a building whose structures had broken down: this tragedy created a considerable stir in the world. After declining their responsibility, the leading companies of the fast fashion signed an agreement committing them pay more attention, the wages were (a little) increased, the victims (finally) compensated, everybody forgot and everything returned to the order.

Or almost

The manufacturers continue to pollute rivers by dumping chemical dyes, the soils are devastated and unsuitable for cultivation, the access to drinking water for the population is becoming increasingly difficult and the issue of textile workers has moved to other countries, such as Cambodia or Ethiopia, where investments come in billions of dollars because the wages amount to $ 23 ………… per month, i.e. half of those in Bangladesh.

In “The True Cost”, a garment producer in Bangladesh explains the hellish spiral of permanent pressure.
The suppliers demand to continue to lower the cost prices mainly composed of manpower and textile. If he wants to continue working with them, the provider will cut everything he can, working conditions, quality of dyes, respect for the environment ……………

On top of that, the pollution generated by the transportation of fabrics, then garments: the carbon footprint is disastrous.
And for what purpose do we create these social and environmental ravages?

To provide T-shirts for € 3 and packs of 10 pairs of socks for € 5 that will last only 2 or 3 washes, presented in air-conditioned stores in properly air-conditioned shopping malls.
And the infernal cycle start again, other garments produced in the same conditions with the same consequences arrive in the same bins.

Like a dying old man, jolts appear in this infernal cycle.
Let’s remain definitively optimistic! A deep change is taking place slowly and sustainably.

For five years, the fashion revolution week commemorates the tragedy of Rana Plaza in 130 countries in the week of April 24th: driven by a team of people keen in fashion (https://www. fashionrevolution.org/europe), its power of conviction is growing.

And in its wake, a myriad of fashion designers in France, and in Europe, propose to give meaning to the fashion with high quality garments, respectful of the environment, checking the manufacturing conditions and limiting unnecessary travel.

They hit more and more frequently the headlines of television, radio, magazines, pure-players and other media.
The eco-friendly fashion designers are invited to express themselves on national radios, the TV news report the success of their companies, which are seen by millions of viewers and documentaries are broadcasted by the biggest TV channels.

New healthy fabrics are being discovered, made of natural fibers such as lotus, citrus and banana skins, nettles or wood fibers, all of which do not require additional water resources.
Thus, alternatives are created to the perennial cotton, which, even biological, remains nonetheless a very large consumer of water.

The unfortunate victims of Rana Plaza have not died uselessly. Their tragedy has helped to fertilize the consciences on which fashion designers and other responsible entrepreneurs have planted seeds so that grow benevolent and respectful behaviors for a more ethical consumption.

Thanks to them.

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